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For traditional indemnity coverage,
enrollees generally pay a monthly premium to an insurance
company. In return, the company protects or compensates
enrollees against illness or accident by agreeing to pay
a predetermined amount for covered medical and surgical
treatment received on a fee-for-service basis.
- Patients have the freedom to choose their own doctors. Immunizations and regular physical examinations are typically not covered.
- Copayments and deductible charges are usually required, the amount varying according to policy stipulations.
- The patient must file a claim for every office visit and often for every prescription.
- The insurance company processes and pays the claims; it has no jurisdiction over the physicians and the hospitals.
Both insurance companies and health maintenance organizations
operate in highly regulated industries and both are regularly
audited to ensure compliance with strict state and/or
federal government requirements.
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Sales
and Marketing
How HMOs market their services
HMO Sales Departments contact prospective employers,
usually through the Employee Benefits Department, either
directly or through insurance brokers. They provide
employers with a premium quote. In addition, the Sales
Department or broker can offer information about the
HMO's facilities, staff qualifications, available products,
processing capabilities and utilization and cost-savings
reporting.
Many employers want to offer their employees a "dual
option" benefit plan which includes a choice between
an HMO and an indemnity plan. Others even offer a "triple
option," which includes the addition of a point-of-service
plan. This type of coverage allows the member to have
full medical benefits provided by an HMO with the option
of going outside the HMO's network. For medical services
obtained outside of the network, a point-of-service
plan generally covers 60 or 70 percent of the cost.
Employer groups generally select health maintenance
organizations and insurance carriers based on the quality
of their services and their ability to control health
care costs.
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Underwriting
of Employer Groups
How premium rates are determined
An HMO which meets federal qualifications must offer
a core of basic services to its members, including:
- Physicians' services, including consultation and referral
- Inpatient hospital care
- Outpatient and other ambulatory care
- Medically necessary emergency health services
- Short-term outpatient evaluation and crisis-intervention
mental health services (with the minimum number varying
by state)
- Medical treatment and referral services for alcohol
and drug abuse or addiction.
- Diagnostic laboratory and therapeutic X-ray services
- Home health services
- Preventive health services, including immunizations,
well-child care from the time of birth, periodic health
evaluations for adults and family planning
Each state in which an HMO is licensed may require
other mandated benefits. In addition, an HMO may provide
supplemental benefits such as coverage for vision,
dental, mental health, prescription drugs, chiropractic
services and durable medical equipment.
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An appropriate premium, determined
by an actuary, is based on the level of health care
benefits, the amount of deductibles and copayments,
the demographics of the organization's employees, brokers'
commissions, if applicable, and the expected profit
margin. A federally qualified HMO must base its premium
rates on a community rating system, in which demographic
factors such as age and sex are considered and then
adjusted according to the employer group's projected
utilization.
Indemnity insurance companies, in contrast, base premium
rates on past claims costs and then adjust the premium
retrospectively to reflect the "experience"
of the employer group. The premium is often based on
each employee's family size, with typical distinctions
being single, dual and family rates. Some plans even
have multiple family rates, depending on the number
of dependents. In other cases, employees are all charged
a composite premium rate that is the same for each employee
no matter how many family dependents are enrolled. |
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Health plan products and services are offered
by PacifiCare of California and PacifiCare Behavioral Health
of California, Inc. |
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Indemnity insurance products (including PPO
products) offered in California are underwritten by PacifiCare
Life and Health Insurance Company. |
 | Other products and services are offered by PacifiCare
Health Plan Administrators, Inc., RxSolutions, Inc., and PacifiCare
Behavioral Health, Inc. |
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PacifiCare® is a federally registered
trademark of PacifiCare Life and Health Insurance Company. |
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