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Asian Enterprise Magazine
Award Recognizes PacifiCare's Commitment to the
Asian-American Community
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PacifiCare a Top Ten Company for Asian-Americans,
according to the magazine
- New
health initiatives tailored to meet the
unique health care needs of Asian-Americans
CYPRESS, Calif. - May 19,
2004 - PacifiCare Health Systems Inc. (NYSE:
PHS) has earned a place on the 2004 Asian Enterprise
Top Ten Companies for Asian Americans, an annual
list recognizing companies nationwide that, according
to the magazine, "created forward-moving
initiatives to include Asian Pacific Americans
into their corporate culture." The selected
companies were mentioned in the April and May
issues.
The qualities shared by companies named to the
2004 Top Ten Companies for Asian Americans list
include: a commitment to diversity in the work
force; Asian-American directors and executive
officers; and innovative products and services
that address specific needs shared among Asian-Americans.
PacifiCare is one of many companies as well as
individuals that will be honored at the 2004 Asian
Entrepreneur of the Year Awards gala Friday, May
21, at Caesars Palace in Las Vegas.
"Our listing on Asian Enterprise's 2004 Top
Ten Companies for Asian Americans reflects our
commitment to workplace diversity as well as our
relationships with our Asian-American members
and doctors," said Howard Phanstiel, PacifiCare's
chairman and chief executive officer. "We
believe our diverse customers are best served
by knowledgeable and experienced employees who
understand their needs, and we are taking action
to develop culturally sensitive and relevant health
and consumer services to improve the health and
well-being of numerous populations." |
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According to Sam Ho, M.D., PacifiCare's
senior vice president and chief medical officer,
PacifiCare is launching a comprehensive suite of
programs specifically designed to address the unique
health care needs of Asian-Americans. "PacifiCare
is going beyond simply translating member materials
and marketing collateral," said Dr. Ho. "We
are hiring bilingual customer service representatives,
creating multilingual Web sites with specific and
relevant health care information, and developing
or enhancing disease-management programs to address
illnesses that most frequently affect the health
of Asian-Americans, such as lung disease, which
ranks among the top-five killers of Asians in the
United States."
In February, Hispanic magazine recognized PacifiCare
for its efforts in serving the Latino community
and named the company to its 2004 Hispanic Magazine
Corporate 100, which lists companies based on their
recruitment efforts, diversity training, ethnic
representation of its board members and minority
business initiatives. "One of the
keys to PacifiCare's success is a business philosophy
that values diversity," Phanstiel added. "It
is a philosophy driven by our company theme that
'Caring is Good. Doing Something is Better.' We
are honored to receive recognition from Asian Enterprise
magazine."
PacifiCare Health Systems is one of the nation's
largest consumer health organizations with more
than 3 million health plan members and approximately
9 million specialty plan members nationwide. PacifiCare
offers individuals, employers and Medicare beneficiaries
a variety of consumer-driven health care and life
insurance products. Currently, more than 99 percent
of PacifiCare's commercial health plan members are
enrolled in plans that have received Excellent Accreditation
by the National Committee for Quality |
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Assurance
(NCQA). PacifiCare's specialty operations
include behavioral health, dental and vision, and
complete pharmacy and medical management through
its wholly owned subsidiary, Prescription Solutions.
More information on PacifiCare Health Systems is
available at
www.pacificare.com. |
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Health plan products and services are offered
by PacifiCare of California and PacifiCare Behavioral Health
of California, Inc. |
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Indemnity insurance products (including PPO
products) offered in California are underwritten by PacifiCare
Life and Health Insurance Company. |
 | Other products and services are offered by PacifiCare
Health Plan Administrators, Inc., RxSolutions, Inc., and PacifiCare
Behavioral Health, Inc. |
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PacifiCare® is a federally registered
trademark of PacifiCare Life and Health Insurance Company. |
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